Nash, Robert D. Garrett, Vena. <br/><br/>
Student Guide For Concepts in Marketing. 

 - 8th Ed. 
 - Boston :  Irwin Professional Pub,  2006. 
 - xv, 452 p. 
<br/><br/><label>ISBN: </label>0073210323 
<br/><br/><label>Dewey Class. No.: </label>658  / NAS