Classics in marketing / 

 - 1st Ed. 
 - Santa Monica, Calif. :  Goodyear Pub. Co.,  c1978. 
 - xv, 510 p.  
<br/><br/><label>ISBN: </label>0876201915 
<br/><br/><label>Dewey Class. No.: </label>658.8  / CLA