TY  - BOOK
AU  -  Gelb, Gabriel M.
AU  - Gelb, Betsy D.
TI  - Insights for marketing management
SN  - 0876204744
U1  - 658.8 
PY  - 1977///
CY  - Santa Monica, Calif
PB  - Goodyear Pub. Co, 
ER  -